“ The site described 4 purported new companies lampooning Google's knowledge gathering tendencies made potential with Nest's technology:
Google Trust, Google Hug, Google Bee and Google Bye, respectively a "knowledge insurance" paid with personal information, a location service
encouraging in-individual emotional interactions, a "personal drone", and a memorial website created from mechanically collected data.
With the intention to battle with such enormous loses; many
insurers come as much as sight with their several insurance policies.
On May 7, 2014, German activist group Peng Collective released a parody webpage named Google Nest,
satirizing Google's privateness policies and
practices with fake merchandise imitating Google artwork
fashion, supposedly created as a result of "an intensive interval of finding out consumer habits" in response to the "public debate round privateness and authorities surveillance".
Furthermore, The Verge argued that this alteration created a closed
platform, and would lead to fragmentation of the good
home market by doubtlessly blocking integration with products that straight compete with those of
Google. The change confronted criticism for potentially resulting in a loss of functionality: vendors resembling Lutron and SimpliSafe announced
that their products' integration with the Nest platform (which allow them to be tied to the thermostat's dwelling and away modes) could be affected
by this change, whereas Google explicitly named IFTTT as a service that could not be built-in resulting
from the quantity of access it would need to operate. ”